TRUE MOUTHGUARDS (“we”, “us”, “our” and “TRUE MOUTHGUARDS are a “controller” for the purposes of the Data Protection Act 2018 (“DPA”) (and, to the extent it remains applicable under English law, the General Data Protection Regulation 2016/679 (“GDPR”)) (together “Data Protection Law”) and US and all other international laws.
In the course of our dealings with you, we will collect and use your “Personal Data”, by which we mean any information about you from which you can be identified.
2. Fair and lawful processing
By “processing”, we mean the collection, recording, storage, use, disclosure and any other form of operations or dealings with your Personal Data. We will only process your Personal Data, where:
you have given your consent to such processing (which you may withdraw at any time);
the processing is necessary to provide our services to you;
the processing is necessary for compliance with our legal obligations; and/or
the processing is necessary for our legitimate interests or those of any third party recipients that receive your personal data.
3.0 Our core principles regarding user privacy and data protection
User privacy and data protection are inviolable human rights
We have a duty of care to people contained within our data
Data is a liability: it should only be collected and processed when absolutely necessary
We despise spam in all its forms
We will never sell, rent or otherwise distribute or make public any personal information
4.0 Relevant Legislation
Alongside our business and internal computer systems, this site
website is designed to comply with the following national and international legislation with regards to data protection and user privacy:
US Laws including state laws applicable to your state.
This site’s compliance with the above legislation, all elements of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found in section 9.0 below) for clarification.
5.0 Personal information that this website collects and why we collect it. This website collects and uses personal information for the following reasons:
5.1 Site visitation tracking
Like most websites, this site uses Google Analytics (GA) to track user interaction.
We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to track their journey through the website.
Although GA records data such as your approximate geographical location, device, internet browser and operating system, none of this information personally identifies you to us.
GA also records your computer’s IP address which could be used to personally identify you but Google does not grant us access to this. We consider Google to be a third party data processor (see section 7.0 below).
For your information, our website uses the Wix implementation of GA.
Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages on this website.
5.2 Email links
Should you choose to contact us using an email link like this:
none of the data that you supply will be stored by this website or passed to/be processed only by any of the third party data processors defined in section 7.0 below.
Instead, the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP). Our SMTP servers are protected by TLS (sometimes known as SSL) meaning that the email content is encrypted using SHA-2, 256-bit cryptography before being sent across the internet. The email content is then decrypted by our local computers and devices.
5.3 Contact Forms
Should you choose to contact us using the contact form on our Site or Contact Us pages the email address that you submit to us will be stored in our Wix website platform in the 'Contacts' database, which we use when contacting you. We consider Wix to be a third party data processor (see section 7.0 below). The email address that you submit will be stored within this website’s own database but not in any of our internal computer systems.
Your email address will remain within the Wix 'Contacts' database on our website for as long as we continue to use the Wix platform or until you specifically request removal from the list.
You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email
When requesting removal via email, please send your email to us using the email account that you used on the contact us form.
6.0 About this website's servers
This website is hosted in data centers in the United States and Europe.
From time to time, we may transfer hosting from one location to another. Notwithstanding the above, the Wix.com platform complies with the EU-US Privacy Shield Framework and the Swiss-US privacy shield framework as set forth by the U.S. Department of Commerce, regarding the collection, use, and retention of personal information transferred from the European Union to the United States, and therefore adheres to the Privacy Shield Principles. Wix.com guarantees that the platform will be compliant with the new regulation from May 2018.
All traffic (transferal of files) between this website and your browser is encrypted and delivered over HTTPS.
7.0 Our third-party data processors
We use Wix to process personal data on our behalf.
Neither Wix nor TRUE MOUTHGUARDS will ever ask for any sensitive information.
Your data which is encrypted is as follows:
Personal data (address data, telephone number, event details, etc.)
Wix provides the Customer Engagement platform we use to provide you with information about TRUE MOUTHGUARDS Services and to accept your information requests.
What Wix does to ensure data protection to all our customers?
Wix employs full-time security consultants, dedicated to the security of our customer information.
Wix is certified under the EU-US Privacy Shield Framework and the Swiss-US privacy Shield Framework as set forth by the U.S. Department of Commerce, regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States, and therefore adheres to the Privacy Shield Principles.
Wix was carefully chosen to comply with the legislation set out in section 4.0.
Both our third parties are based in the USA and are EU-U.S Privacy Shield compliant.
8.0 Data Breaches
We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.
9.0 Social Media Platforms
Communication, engagement, and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate/engage upon them with due care and caution in regard to their own privacy and personal details. Neither this website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.
This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.
10.0 Shortened links on Social Media
This website and its owners through their social media platform accounts may share web links to relevant web pages. By default, some social media platforms shorten lengthy URLs (web addresses).
Users are advised to take caution and good judgment before clicking any shortened URLs published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.
11.0 Links to other Websites
In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.
12.0 Children’s Privacy
Our Service does not address anyone under the age of 18 ("Children").
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
13.0 Transferring your information out of the United States
As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside of the United States. By way of example, this may happen if any of our servers are from time to time located in a country outside of the US. These countries may not have similar data protection laws to the US. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the US in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.
If you use our services while you are outside the US, your information may be transferred outside the US in order to provide you with those services.
14.0 Whom to contact if you have queries or complain?
If you have any queries or complaints you can write to us at:
In order for some of these technologies to work properly, a small data file (“cookie”) must be downloaded and stored on your device. By default, we use several persistent cookies for purposes of session and user authentication, security, keeping the User’s preferences (e.g., regarding default language and settings), connection stability (e.g., for uploading media, using e-Commerce features, etc.), monitoring performance of our services and marketing campaigns, and generally providing and improving our Services.
Controlling and disabling cookies
You may adjust your browser to refuse to accept cookies, remove cookies or notify you when a cookie is set by editing your web browser preferences or options. (Each browser is different, so check the “Help” menu on your browser to learn how to change your cookie preferences.) You do not have to accept all cookies sent to you by the website; however, depending on the cookie you reject, you may not be able to use some features of the Website.
What cookies will we use and for what purpose
bSession, Essential, This cookie is set by WIX. It is used for system effectiveness measurement, for 30 minutes.
fr, Advertisement, To show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behaviour of the user across the web on sites that have Facebook pixel or Facebook social plugin.
_ga, _gid, _gat, Performance, These cookies are set by Google Analytics and used to track behaviour of uses across our website.
hs, Essential, This cookie is set by WIX. It is used for security reasons and for the duration of the session.
TS*, Essential, This cookie is set by WIX. It is used for security and anti-fraud reasons for the duration of the session.
SSR-caching, Essential, This cookie is set by WIX. It is used to indicate the system from which the site was rendered for the duration of 1 minute.
svSession, Essential, This cookie is set by WIX. It is used in connection with user login for the duration of 2 years.
visitor_info1_live, Advertisement, This cookie is set by YouTube. Used to track the information of the embedded YouTube videos on a website.
_wix_browser_sess, Essential, This cookie is set by WIX. It is used for system monitoring/debugging for the duration of the session.
_wixCIDX, Essential, This cookie is set by WIX. It is used for system monitoring/debugging for the duration of 3 months.
XSRF-TOKEN, Essential, This cookie is set by WIX. It is used for security reasons and for the duration of the session.
YSC, Performance, This cookie is set by Youtube and used to track the views of embedded videos.
17.0 "Do Not Sell My Personal Information" Notice for California consumers under California Consumer Privacy Act (CCPA)
Under the CCPA, California consumers have the right to:
Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
Request that a business delete any personal data about the consumer that a business has collected.
Request that a business that sells a consumer's personal data, not sell the consumer's personal data.
If you make a request, we have 30 days to respond to you. If you would like to exercise any of these rights, please contact us.
18.0 Data Controller
We keep this Policy under regular review. This Policy was last updated in June 2022.
Instead, we recommend that you check this page occasionally for any policy changes. Specific policy changes and updates are mentioned in the changelog below.